Research Interest: Attitudes, judgment/decision making, person perception, persuasion/social influence, trust and distrust. Recent Publications: Yahalom, N., & Schul, Y (2013) How thinking about the other affects our reliance on cognitive feelings of ease and effort: Immediate discounting and delayed utilization. Social Cognition, 31, 31-56. Milyavsky, M.,Hassin, R.R., & Schul, Y. (2012) Guess what? Implicit motivation boosts the influence of subliminal information on choice. Consciousness and Cognition, 21, 1232–1241. Eitam, B., Glicksohn, A., Shoval, R., Cohen, A., Schul, Y., & Hassin, R.R. (2013). Relevance-Based Selectivity: The Case of Implicit Learning. Journal of Experimental Psychology: Human Perception and Performance, 39, 15081515. Schul, Y., & Mayo, R. (2013) Discounting information: When false information is preserved and when it is not. In D.N. Rapp & J.L.G. Braasch (Eds.) Processing inaccurate information: Theoretical and applied perspectives from cognitive science and the educational sciences. Cambridge, MA: MIT Press. Mayo, R., Schul, Y., & Rosenthal, M. (in press) If you negate, you may forget: Negated repetitions impair memory compared to affirmative repetitions. Journal of Experimental Psychology: General.