Meital  Balmas, Rahat, Gideon , Sheafer, Tamir , and Shenhav, Shaul R. 2014. ?Two Routes To Personalized Politics: Centralized And Decentralized Personalization.?. Party Politics, 20, Pp. 37 - 51. http://search.ebscohost.com/login.aspx?direct=true&db=poh&AN=93910987&site=eds-live.