Using pre-commitments (Ex-ante Pledges) to reduce unethical behavior and improve regulatory efficiency

(with Prof. Yuval Feldman, the Israeli Democracy Institute and the Ministry of Justice)
We test the uses of pre-commitments (pledges of honesty taken ex-ante) as method of behaviorally informed regulation that reduces regulatory burden, in order to mitigate unethical behavior and enhance trust betewen regulated parties. English Abstract | Hebrew Report

Personalized nudges for increased computer security behavior
(with Dr. Serge Egelman from UC Berkeley, and his team)
This ongoing project, funded by the NSF-BSF joint grant program, examines how to customize and personalize computer security warning and nudges, according to users' individual differences, and how to mitigate present bias in computer users' security choices. Full Paper. 

Reducing water consumption using social norm nudges
(for the Israeli Water Authority with Mr. Itay Sisso)
In a large-scale field study, we explored different pro-enviornment nudges of social norms and their effects on actual water consumption. The project led to a mandate for all water corporations in Israel to display comparative information in consumers' water bill - Field Research Report (Hebrew)

Doctoral Research Projects (see posters below)

Do children experience choice overload when faced with large choice sets?
(By Ph.D. Student Hilla Schupak)
When people are faced with a large amount of choices, they sometimes experience “choice overload” that leads to indecision, lower choice satisfaction, and sub-optimal choice. This project examines whether, and to what degree, are children susceptible to this effect and explores the developmental roots of this phenomena.

Judging those we cheat - Unethical consumption and customer satisfaction
(By Ph.D. Student Nurit Hod, with Prof. Shai Danziger from Tel-Aviv University)
Unethical consumption is a prevalent everyday phenomenon, with high financial costs to firms and society at large. This project examines whether the opportunity to cheat impact consumers’ satisfaction and recommendations, and whether self-justification can reduce ethical dissonance and thus moderate differences between the behaviors of consumers who cheat vs. those who consume ethically. Working Paper

Businesses' attitudes towards nudges
(By Ph.D. Student Ariel Tikotsky)
We explore how business owners feel and think about the government using nudges to impact the behavior of 1) the business organization themselves (we call those "G2B nudges") and 2) use the business to change consumers' behavior ("G2B2C nudges"). Published Paper. 

Consumers' preferences between volume and similarity in online reviews
(By Ph.D. Student Limor Sahar-Inbar)
This project examines how, and under what conditions, would consumers prefer getting online ratings from larger amounts of unknown consumers (valuing volume over similarity) vs. smaller amounts of consumers that are more similar to them.